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Marketing Strategies and Policies

This course covers strategic planning for domestic and international marketing operations and their direction and control. You may discover that you know more than you think about marketing when you start analyzing real-world examples of market strategies and campaigns. You’ll learn to do field and consumer research to build your brand, develop guidelines and policies to maintain it, and create marketing proposals and materials that resonate with your target markets.

Coursework Highlights

Coursework is designed for engagement and collaboration. Here is an example of just some of the assignments and projects you will complete as part of MKTG 8305.

  • Pitch a product to a group of your classmates.
  • Choose a product and work as a group to create branding and a marketing campaign for it.

Course Topics

Throughout the course, each week focuses on a different theme. Group discussions and coursework will align with that week’s theme, as well as its primary objectives. Sample topics from MKTG 8305 are listed below and are subject to change based on the instructor.

  • Century Marketing Research and Development
  • Long-Term Loyalty Relationships & Analyzing Consumer and Business Markets
  • Market Segments, Brand Equity & Positioning, and Competing Effectively
  • Product Strategy, Designing & Managing Services and Pricing Strategies
  • Market Segments, Brand Equity and Competing Effectively
  • Mass Communications, Personal Communications and the Global Economy
  • Research Projects

Learning Outcomes

Upon completion of MKTG 8305 students will be prepared for positions as senior-level managers and leaders in marketing and will be able to:

  • Conduct marketing research
  • Develop marketing strategies and tactics.
  • Design marketing guidelines
  • Communicate marketing policies
  • Create effective advertising
  • Communicate professionally through oral and written presentations

Get Started

To learn more about this course, or other courses in the online MBA from Our Lady of the Lake University, call 855-275-1082 to speak with an admissions adviser or request more information.

The content presented on this page is representative information for example purposes and is subject to change as course and student needs change over time.

Programs that include this course