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International Business Strategy - MGMT 8320

Course Length: 8 weeks

Learn about the international dimensions of strategy and organization and a framework for formulating effective strategies in an increasingly complex world. Topics include the globalization of industries, the continuing role of country factors in competition, organization of multinational enterprises, building global networks and the changing managerial tasks under conditions of globalization.

Coursework focuses on multinational business firms and the strategies employed to gain competitive advantage in international markets. We will also discuss ethics and social responsibility in a global economy.

Coursework Highlights

Coursework is designed for engagement and collaboration. Here is an example of just some of the assignments and projects you will complete as part of MGMT 8320.

  • Discuss current topics in international business.
  • Conduct case studies about various international business strategies.

Weekly Themes

Throughout the course, each week focuses on a different theme. Group discussions and coursework will align with that week’s theme, as well as its primary objectives.

Week 1 – International Business: Background and Comparative Environmental Frameworks

Week one introduces you into the course. During this time you will:

  • Study globalization and international business and show how they affect each other.
  • Learn why companies engage in an initial business and why international business growth has accelerated.
  • Discuss methods for learning about cultural environments.
  • Analyze the major causes of cultural difference and change.

Week 2 – Political, Legal and Economic Environments

Week two focuses on topics related to the political, legal and economic environments. In week two you will:

  • Discuss the philosophy and practices of the political system.
  • Examine the idea of political risk and approaches for managing it.
  • Discuss the importance of economic analysis.
  • Identify the major dimensions of international economic analysis.

Week 3 – Globalization and Society: International Trade and Factor Mobility Theory

In week three you will:

  • Identify issues in evaluating the activities of multinational enterprises.
  • Evaluate the major economic effects of multinational enterprises (MNEs) on home and host countries.
  • Study theories of international trade.
  • Learn how free trade improves global efficiency.

Week 4 – Governmental Trade Influence: Cross National Cooperation and Agreements

Week four marks the midpoint of the course. During week four you will:

  • Learn about rationales for government policies that enhance and restrict trade.
  • Examine the effects of pressure groups on trade policies.
  • Identify the major characteristics and challenges of the world trade organization.
  • Discuss the pros and cons of global, bilateral and regional integration.

Week 5 – Global Foreign-Exchange Markets

In week five you will:

  • Study the fundamentals of foreign exchange and how the foreign-exchange market works.
  • Learn about the international monetary fund and its role in the determination of exchange rates.
  • Examine the major exchange-rate arrangements that countries use.

Week 6 – International Business Strategy, Country Evaluation and Selection

Week six begins an in-depth focus on international strategy. During week six you will:

  • Learn how managers develop strategy.
  • Explore industry structure, firm strategy, and value creation.
  • Learn how company strategies foresee sequencing the penetration of countries.
  • Identify the major opportunity and risk variables a company should consider when deciding whether and where to expand abroad.

Week 7 – Export and Import Strategies and Direct Investment and Collaborative Strategies

In week seven you will:

  • Learn about export and import and the elements of export and exporting strategies.
  • Examine why companies may need to use modes other than exporting to operate effectively in international business.
  • Explore how companies make foreign direct investments.

Week 8 – The Organization of International Business: Organization Culture and Strategy

The course concludes in week eight where you will:

  • Learn about the antecedents and features of traditional and contemporary structures.
  • Explore the systems used to coordinate and control international activities.

Get Started

To learn more about this course, or other courses in the online MBA from Our Lady of the Lake University, call 855-275-1082 to speak with an admissions adviser or request more information.